1. Why did you become a financial planner?
Whether you feel like you have a lot of money or not, managing it can be quite complex. What investment funds do you choose? How do you reduce your tax bill? Why are estate planning documents so critical? When can you retire?
I am a financial planner because I want to help take the stress and complexity out of money. I love that financial planning is not just about the numbers, but also about milestones and turning points in life.
My mission is about so much more than finances. I want to guide you to financial security, through all phases of life, so that you can focus on realizing your goals and passions.
2. What do you enjoy most about financial planning?
It’s very simple. I enjoy making a difference in the lives of others. I love seeing the light bulb go off when a client learns that there are more efficient ways to manage income, investments, or taxes, for example. I especially love when a client finally feels comfortable enough to retire.
3. What are your financial planning credentials/designations and affiliations?
I am a Certified Financial Planner ™ Professional. I also have a bachelor’s degree in Personal Financial Planning from Texas Tech University, which is home to one of the most prestigious financial planning programs in the nation. I am also a member of the Financial Planning Association, the Association for Financial Counseling, Planning, and Education, the Financial Therapy Association, and the National Association of Personal Financial Advisors.
4. What are your areas of specialty?
We provide comprehensive financial planning services. Our most common engagements focus on retirement planning including accumulating retirement assets tax-efficiently, managing investment allocations, optimizing social security and planning for retirement income and distributions.
5. Please describe your most common engagement / service provided? And the type of client or client situation you target?
We welcome working with clients from all walks of life, regardless of asset size, net worth or income. Comprehensive, long-term client relationships are our favorite because it provides you with the most in-depth support and analysis to achieve your goals and gives us the best chance to get to know you, your values, and dreams. We also recognize that based on your preferences or situation, a one-time engagement, quick check-up, or just getting a couple questions answered may work better for you. We’re fine with both of these approaches and are happy to work with you in whatever way suits your needs.
6. Are you or any of the firm’s employees a registered representative of any broker/dealer?
7. Are you or any of the firm’s employees a licensed insurance agent with any company or agency?
8. Are you a registered investment advisor?
YES, Keener Financial Planning, LLC, is an SEC-registered investment advisor.
9. Are you a fiduciary?
YES, we are fiduciaries. In addition, as a NAPFA Registered Financial Advisor, I have taken The National Association of Personal Financial Advisor’s (NAPFA) fiduciary oath, whereby I will act in good faith and in my client’s best interests at all times, provide written disclosures of any conflicts that would render me not impartial or not independent, and have agreed to accept no referral fees or other compensation for the sale of a commissioned financial product.
10. How are you compensated?
A. Fee-Only, please define method of determining fees:
YES, fees for the initial financial planning engagement are based on our estimate of the actual time to be spent meeting with you, researching and analyzing your current situation, and making specific recommendations. After the initial engagement, you can continue on an as-needed basis or select an annual retainer for ongoing planning and investment management. Annual retainers are a flat annual fee quoted based on each client’s situation and the services to be provided.
B. Commissions only:
C. Fee and Commissions (fee-based), provide typical breakdown:
11. Do you have minimums for assets, account size, annual fees paid, etc? And what is your typical fee or charge for an initial engagement?
We have no minimums as far as assets, account size, net worth, or income for financial planning services. A schedule of services is posted on the website to give you an idea of typical price ranges before you meet with me.
12. Do you provide a written agreement detailing the total amount of compensation and services that will be provided in advance of an engagement?
YES, our standard client agreement will detail the scope of the project including the type of planning services to be provided and the project fee. Once we have the initial consultation, We’ll provide the fee quote, show you how we came up with the amount, and work with you if we need to tweak the project based on your budget. Our goal is to keep your overall investing costs as low as possible while enabling you to make smarter financial decisions, sleep well at night, avoid pitfalls, and achieve your goals.
13. Do you provide a thorough written analysis of one’s financial situation and recommendations?
YES, we provide a written analysis and recommendations for your specific situation. All of our engagements include at a minimum a written situation summary and action list. For the full financial plan or investment analysis, you receive in addition a written detailed analysis including charts, projections, and portfolio reports.
14. Do you offer assistance with implementation with the plan? Please elaborate.
Client’s needs and preferences on this issue vary widely. So we price this component separately so you’re not paying for it if you don’t plan to use it. That said, all of our engagements include an action list for implementation, options for how to accomplish the action items, and the ability to call and ask questions on the recommendations for up to a year at no additional charge. For those that desire full-service implementation, we offer ongoing investment management.
15. Will you provide a second opinion or one-time review?
YES, we are happy to provide a second opinion or a one-time review.