Why did you become a financial planner?
Trista Jacobs, CFP®, CPA*, Financial Planner
I was introduced to the world of investing and planning when I was very young. One of my uncles opened his USA Today to the Money section, and I was in awe of the sheer quantity of tiny numbers on that page! I asked him what each of them meant. He explained stocks, mutual funds, investment returns and expense ratios, and I was captivated.
After getting my college degree, but before I was a CFP® professional, I found myself looking for ways to share what I’d learned about investments and other financial topics with family and friends. I started my kids with 50-cent allowances, divided up into “give/save/spend” portions. I talked to my college-aged nieces and their friends about student loans, buying and financing a home, and starting their retirement savings.
When I decided to go back to a full-time career after a long stint of raising young kids, I knew financial planning would be a great fit!
2. What do you enjoy most about financial planning?
I love analyzing people’s situations and laying out a detailed plan that will guide them from where they are to where they want to be. Helping others find peace and direction with their money and financial choices is a privilege.
3. What are your financial planning credentials/designations and affiliations?
I am a CERTIFIED FINANCIAL PLANNER® professional and a Certified Public Account (CPA)*. I am a member of the National Association of Personal Financial Advisors (NAPFA), the Garrett Planning Network, and the Financial Planning Association.
4. What are your areas of specialty?
We provide comprehensive financial planning services. Our most common engagements focus on retirement planning including accumulating retirement assets tax-efficiently, managing investment allocations, optimizing social security and planning for retirement income and distributions.
5. Please describe your most common engagement / service provided? And the type of client or client situation you target?
We welcome working with clients from all walks of life, regardless of asset size, net worth or income. Comprehensive, long-term client relationships are our favorite because it provides you with the most in-depth support and analysis to achieve your goals and gives us the best chance to get to know you, your values, and dreams. We also recognize that based on your preferences or situation, a one-time engagement, quick check-up, or just getting a couple questions answered may work better for you. We’re fine with both of these approaches and are happy to work with you in whatever way suits your needs.
6. Are you or any of the firm’s employees a registered representative of any broker/dealer?
NO
7. Are you or any of the firm’s employees a licensed insurance agent with any company or agency?
NO
8. Are you a registered investment advisor?
YES, Keener Financial Planning, LLC, is an SEC-registered investment advisor. Be advised that SEC registration does not imply a certain level of skill or training.
9. Are you a fiduciary?
YES, we are fiduciaries. In addition, as a NAPFA Registered Financial Advisor, I have taken The National Association of Personal Financial Advisor’s (NAPFA) fiduciary oath, whereby I will act in good faith and in my client’s best interests at all times, provide written disclosures of any conflicts that would render me not impartial or not independent, and have agreed to accept no referral fees or other compensation for the sale of a commissioned financial product.
10. How are you compensated?
A. Fee-Only, please define method of determining fees:
YES, fees for the initial financial planning engagement are based on our estimate of the actual time to be spent meeting with you, researching and analyzing your current situation, and making specific recommendations. After the initial engagement, you can continue on an as-needed basis or select an annual retainer for ongoing planning and investment management. Annual retainers are a flat annual fee quoted based on each client’s situation and the services to be provided.
B. Commissions only:
NONE
C. Fee and Commissions (fee-based), provide typical breakdown:
NONE
D. Other:
NONE
11. Do you have minimums for assets, account size, annual fees paid, etc? And what is your typical fee or charge for an initial engagement?
We have no minimums as far as assets, account size, net worth, or income for financial planning services. A schedule of services is posted on the website to give you an idea of typical price ranges before you meet with me.
12. Do you provide a written agreement detailing the total amount of compensation and services that will be provided in advance of an engagement?
YES, our standard client agreement will detail the scope of the project including the type of planning services to be provided and the project fee. Once we have the initial consultation, We’ll provide the fee quote, show you how we came up with the amount, and work with you if we need to tweak the project based on your budget. Our goal is to keep your overall investing costs as low as possible while enabling you to make smarter financial decisions, sleep well at night, avoid pitfalls, and achieve your goals.
13. Do you provide a thorough written analysis of one’s financial situation and recommendations?
YES, we provide a written analysis and recommendations for your specific situation. All of our engagements include at a minimum a written situation summary and action list. For the full financial plan or investment analysis, you receive in addition a written detailed analysis including charts, projections, and portfolio reports.
14. Do you offer assistance with implementation with the plan? Please elaborate.
Client’s needs and preferences on this issue vary widely. So we price this component separately so you’re not paying for it if you don’t plan to use it. That said, all of our engagements include an action list for implementation, options for how to accomplish the action items, and the ability to call and ask questions on the recommendations for up to a year at no additional charge. For those that desire full-service implementation, we offer ongoing investment management.
15. Will you provide a second opinion or one-time review?
YES, we are happy to provide a second opinion or a one-time review.
*Keener Financial Planning is not a CPA firm.