Keener Financial Planning

Keener Financial Planning is a Fee only Certified Financial Planner in Dallas, Ft. Worth, and Keller, TX. Call us to schedule today at (817) 993-0401.

817-993-0401 | [email protected]

  • About Us
    • Our Company
    • Our Services
    • Our Process
    • Meet our Team
    • Affiliations
    • Fee Schedule
    • Disclosure
  • Financial Planning
    • Planner Interview Questions
    • How Planners Are Paid
  • Resources
    • Client Log-In
    • Forms
  • Blog
  • Contact Us

Concerns About the Market

February 28, 2020

We sent this email out to clients and friends of Keener Financial Planning today.

Keener Financial PlanningWe’ve all been hearing a lot about the coronavirus.  Many stock market investors have reacted by selling stock holdings.  As of this writing (around noon February 28), the S&P 500* is down about 13% from its high on February 19.  The drop has been really fast.

You may find it helpful to observe that this correction has so far only taken us back to where we were in October last year.  In October, we were pretty happy with our year-to-date returns, and we were on track for a 30%+ return in the S&P 500 for 2019.  But now, the same market level feels quite different because of the context surrounding it.

We certainly don’t enjoy seeing so much of our account values erased in just a couple of weeks.  However, as long-term investors, we know that this type of volatility is something we need to tolerate to benefit from the long-term growth of the investment markets.  Volatility like this is also the primary reason we recommend keeping money to be spent from the portfolio in the next few years in cash — so that we can allow stocks time to recover without selling while they’re down.

Our advice in this situation is the same as it is whenever we experience volatility: stay the course.  Maintain your target percentages in stocks and bonds.  If you’re one of our retainer clients, we’re maintaining your regular monitoring schedule to keep your portfolio within tolerance ranges.  If you maintain your portfolio on your own and haven’t rebalanced in awhile, it might be a good idea to take a look at your allocation to see if rebalancing is necessary.   Otherwise, there’s nothing you need to do.

If you have any questions on the markets or your financial plan, please feel free to give any of us a call at 817-993-0401.

Certified Financial Planner professionals

*Source for investment returns is Morningstar as of Friday February 28, 2020.  S&P 500 TR USD for the S&P 500. 

Filed Under: Investing, News, Your Finances Tagged With: Investing

Free E-Newsletter

Email Newsletter

Sign up to receive free financial planning email updates. We'll never sell your address or spam you.

Latest from Facebook

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Keener Financial Planning
4 days ago
Keener Financial Planning

Happy Friday! As you head out to the weekend, we wanted to update you on how we're using AI at Keener Financial Planning. Please let us know of any questions! ... See MoreSee Less

Link thumbnail

How We're Using AI - Keener Financial Planning

keenerfinancial.com

We share how we're protecting client data security, ensuring continued accuracy and personalization, and seeking efficiency with AI.
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
Keener Financial Planning
5 days ago
Keener Financial Planning

A very helpful Q&A from Forbes on the provisions in the new law! This bill went through a lot of revisions, so Forbes covers some of the provisions that actually made it into the final version (and what didn't). ... See MoreSee Less

Link thumbnail

Answers To Your Individual Tax Questions About The One Big Beautiful Bill Act

advisorstream.com

Got questions about the new deductions for seniors, tips, overtime and car loans? Here’s what readers have been asking—and the answers—about those, as well as other updated tax provisions.
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
Keener Financial Planning
2 weeks ago
Keener Financial Planning

We will be closing at 3 pm today (7/3) and remain closed for Friday (7/4).

Wishing everyone a happy and safe 4th of July weekend!
... See MoreSee Less

We will be closing at 3 pm today (7/3) and remain closed for Friday (7/4).  

Wishing everyone a happy and safe 4th of July weekend!
View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
Load more

Discuss if we’re a good fit for you

Contact Us

Main Office:

1692 Keller Parkway
Keller, TX 76248

Ph: 817-993-0401
Fax: 817-993-0002

Satellite Office:

2626 Cole Avenue, 3rd floor
Dallas, TX 75201

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

FORM CRS RELATIONSHIP SUMMARY (ADV Part 3) · Copyright © 2025 Keener Financial · All Rights Reserved