Keener Financial Planning

Keener Financial Planning is a Fee only Certified Financial Planner in Dallas, Ft. Worth, and Keller, TX. Call us to schedule today at (817) 993-0401.

817-993-0401 | [email protected]

  • About Us
    • Our Company
    • Our Services
    • Our Process
    • Meet our Team
    • Affiliations
    • Fee Schedule
    • Disclosure
  • Financial Planning
    • Planner Interview Questions
    • How Planners Are Paid
  • Resources
    • Client Log-In
    • Forms
  • Blog
  • Contact Us

Myth Bustin’: Do financial planners care how you spend your money?

July 28, 2026 by Rachel Songer, CFP®

Myth: Your financial planner doesn’t care how you spend your money.

You may have heard your financial planner say “I don’t care how you spend your money.” You may also have heard us ask you if you could increase your savings or defer a car purchase. And we might have even asked you “what else?” when discussing your goals. These statements and questions can seem a little contradictory! The reality is whether or not we care how you spend your money  falls into the “it depends” category. But we’re happy to tell you when we care and don’t care.

How this myth might be confirmed

We usually don’t care how you’re spending your money. If you are living within your means, meeting your goals, and able to save as much as needed for your financial plan, we often don’t need to know the specifics. It’s your hard-earned money after all. Spend it how you so choose.

Because we’re all so unique in our priorities and values, we work really hard as planners to respect your choices with spending. When we ask you to complete a budget or spending report, we’re wanting you to have a full picture of where your money is going so that we can ensure your financial plan reflects your lifestyle and what’s important to you. We have no intention of critiquing your choices.

Do financial planners care how you spend?How this myth might get busted

There are times when candidly discussing how money is spent can be really helpful. These are the times when we do care that bust the myth:

1) When we identify through the planning process that more savings needs to occur to meet the goals you’ve set, we may give you an assignment to consider what changes you would like to implement. Sometimes, individuals and couples prefer to work on this project on their own. Other times, they will ask our advice. And we are happy to share our perspective and facilitate your consideration based on other budgets that we’ve seen and what’s worked well for other people.

2) Sometimes we find our clients might benefit from a nudge or maybe even “permission” to spend on those things they really value.

But what does this look like in practice? We have a client who has shared over the years how much he enjoys home projects and making his home a nice place to be. This client was doing some landscape work and was waffling on the type of edging he wanted for some flowerbeds. The most economical choice would be the metal option. However, he really liked the look of a more expensive option. His planner knew this would have no real impact on this client’s plan and encouraged the client to “get the limestone.”

We can confirm the client went with the limestone edging option for his project and has no regrets. “Get the limestone” has become a memorable phrase exchanged between this client and his planner. For other clients, that phrase may translate better to “book the flight” or “make that gift.”

Final verdict? Plausible

When it comes to your spending, your financial planners actually do care when there’s something we can do to help align that spending with what’s important to you. Financial planning is far more than number crunching, so if there’s something you’re passionate about, we’d love to help you tie your spending or giving goals to that.

Filed Under: Budgeting and Saving, Featured Posts, Living Well, News

Free E-Newsletter

Email Newsletter

Sign up to receive free financial planning email updates. We'll never sell your address or spam you.

Latest from Facebook

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Keener Financial Planning
2 weeks ago

Sterling Gray shares some recent changes on student loan repayment options: keenerfinancial.com/student-loan-repayment-2026/ ...

Sterling Gray shares
View on Facebook (opens in a new tab)
· Share
Share on Facebook (opens in a new tab) Share on Twitter (opens in a new tab) Share on LinkedIn (opens in a new tab) Share by Email (opens in a new tab)
Keener Financial Planning
2 weeks ago

Happy to help!For the SIXTH year in a row, our incredible friends at Keener Financial Planning will help double your #NTXGivingDay dollars!

This local small business helps clients meet their goals by providing as-needed, fee-only financial planning and investment advice. Many Keener Financial Planning employees have adopted shelter pets! In their words, "They are part of our families, and we want to help as many furry companions find their forever homes as possible!"

Thank you for your generous support, Keener Financial Planning!

@keenerfinancial
...

Happy to help!
View on Facebook (opens in a new tab)
· Share
Share on Facebook (opens in a new tab) Share on Twitter (opens in a new tab) Share on LinkedIn (opens in a new tab) Share by Email (opens in a new tab)
Keener Financial Planning
4 weeks ago

We're now accepting applications for our summer 2027 financial planning internship! ...

Shared link preview image

Financial Planning Intern - Keener Financial Planning

keenerfinancial.com

Fee only, as-needed financial planning firm offers financial planning internship as career opportunity for college senior graduating in 2025 or 2026.
View on Facebook (opens in a new tab)
· Share
Share on Facebook (opens in a new tab) Share on Twitter (opens in a new tab) Share on LinkedIn (opens in a new tab) Share by Email (opens in a new tab)

Discuss if we’re a good fit for you

Contact Us

Main Office:

1692 Keller Parkway
Keller, TX 76248

Ph: 817-993-0401
Fax: 817-993-0002

Satellite Office:

2626 Cole Avenue, 3rd floor
Dallas, TX 75201

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

FORM CRS RELATIONSHIP SUMMARY (ADV Part 3) · Copyright © 2026 Keener Financial · All Rights Reserved